PurColour PurColour makes watching films feel almost like you're there. It enables the TV to express a huge range of colours for optimal picture performance, and an immersive viewing experience. Crystal Processor 4K Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike colour expression due to sophisticated colour mapping technology. Motion Xcelerator Experience clear picture and performance as Motion Xcelerator matches frame rate to the content source for the best possible viewing experience. 4K Resolution 4K UHD TV goes beyond regular FHD with 4x more pixels. Now you can see even the small details in every scene. HDR High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes. Enjoy smart options and 4K viewing. Fine-tuned color for a vibrant, lifelike picture